FBI-LEEDA Media and Public Relations
FBI-LEEDA is pleased to present a 4½-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants will learn how each can positively or negatively affect public opinion. Students will participate in media training with numerous desktop and on-camera exercises. Topics covered include; image, branding and perception, the media’s role in public opinion, managing social media communications, interview preparation and principles for communicating in a crisis event.
Please see attached flyer: FBI-LEEDA Media and Public Relations
Effective October 1, 2021, students must notify the sponsoring training region/provider at least 14 days prior to the training if they are not able to attend the training. If sufficient notification is not provided, your agency may be restricted from receiving future regional POST grant funding (class, scholarship, training equipment) for a period of up to six (6) months. Any penalties issued will be at the sole discretion of the training region boards.